WHY GGC / WHY JOYCE

Real experience.
Clearer judgment.
Practical action.

From flagship operations to development, publishing and company-building: reusable methods, systems and operating action.

Joyce — GGC founder
JoyceFounder · Global game operator · Author

WHY GGC

More than an opinion. A practical choice.

GLOBAL OPERATIONS

Global flagship product experience

At Zynga, Joyce was a PM leading multiple producers, with product and commercial responsibility for CityVille (Tencent), FarmVille (China), and global Bubble / Ruby / Slingo. As Gameloft’s Head of Asian Operations, she led global Order & Chaos / Heroes of Order & Chaos and Minion Rush in China.

BUILD / OPERATE

From product to company

Development, publishing, team-building, data, budgets and cross-market operations.

METHOD / KNOWLEDGE

Codifying operating experience

Author of Game Operations & Global Expansion; codifying decisions as models, methods and workflows.

From flagship operations to company building, GGC turns operating experience into practical decisions and action.

VISION

Make room for products worth building.

Make high-calibre operating experience and practitioner insight reusable — so capital, talent and technology reach the products worth building.

Good Games. A Brighter World.

Capital · Flow · Prosperity

PAST / PRESENT / NEXT

From experience to systems. From systems to possibility.

01

Product practice

Global games, data and commercialization.

02

Company operations

Development, publishing and organizations.

03

Codify methods

Research, books, frameworks and SOPs.

04

Intelligence & co-build

AI systems, joint projects and product practice.

Let’s discuss your next move.

Clearer decisions. Better products. Greater possibilities.

Discuss a strategic decision